JCB was one of my first clients, and they gave me the exact opportunities that shaped me into the strategist I am today. The brand was deeply data-driven, my ideal environment, but they were heavily reliant on UGC. This meant I was limited on what I could post, so I had to get creative to find out what their audience would actually respond to and how to make the algorithms happy.

Within four months of systematic testing and data collection, I cracked the formula.

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Organic impressions jumped from roughly 700K per month to 1M–3M, purely through optimized content strategy and learning platform behaviors. As followers scaled, so did brand awareness and my ability to guide more customers down the funnel toward conversion opportunities.