Would it surprise you that my strategist story started in a newsroom? Not only did I learn how to investigate the data, but journalism also taught me one of the most important skills in marketing: audience retention.

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I became the “teaser queen,” writing hooks and previews that kept viewers watching through commercial breaks. The first show I could call mine was the weekend morning newscast, and my hooks and production quality pushed ratings above the competition. From there, I was trusted with weekend evenings, then weekdays, eventually having a hand in nearly every newscast the station produced.