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Kyle J.
Content & Social Media Director
"Logan's skills above resulted in her providing spectacular results for several of our
social media clients. One particular client saw 101% impression growth year-over-year
(to more than 45 million!), 98% engagement growth, and 310% lift in site traffic as a
result of Logan’s efforts..."
FN America
Public Relations & Communications Manager
"Logan is doing such a great job, specifically with community management. I’ve been watching her interactions with fans on our question posts and she's knocking it out of the park. The data we’re seeing from social listening proves that what the team is doing is making a huge impact."
Sydney H.
Account Manager
"Logan is one of the most dedicated social media professionals I’ve worked with. She consistently goes above and beyond for her clients—investing the time to understand their industry, their audience, and what truly resonates—and it shows in the quality of her work. She’s also a highly collaborative teammate whose commitment and effort strengthen every project she’s part of."
BRANDS
STORYTELLING
THE ART OF
The best marketing isn't loud or clever; it's truthful and authentic. It speaks the same language as the people it's intended to reach. And most important of all, it tells a good story.
My work sits at the intersection of data, creativity, and human behavior—designed to sell a product's benefits or message through feelings consumers can't ignore. With this method, whether I'm using data, copywriting, or illustration, I hit the same goal: guide audiences naturally down the marketing funnel. And I have the data and case studies to prove it works.
Truth, loyalty, and integrity are the foundation of everything I do, ingrained with the same ethics as one of my favorite Bible verses:
Colossians 3:23–24
"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters… for it is the Lord Christ you are serving."
I'm a Greenville, South Carolina native and proud nerd—whether "nerd" means playing PS5 or reading the Wall Street Journal. When I'm not cooking up social posts, you can find me drawing comics, kickboxing, grabbing brunch with the girls, or actually cooking (guilty foodie).
PROFESSIONAL TIMELINE
EDUCATION
University of South Carolina | May 2021
Bachelor of Arts: Broadcast Journalism
Minor: Japanese Language
PROGRAMS
Sprout Social
Hootsuite
Loomly
Emplify
Meta Business Suite
Adobe Premiere Pro
Adobe Lightroom
ENPS
Aegisub
Clip Studio EX (Illustration, Animation)
Canva
Microsoft Office
SKILLS & ABILITIES
Social Media Management
Influencer Management
Team Management
Data Collection & Analysis
Public Relations
Journalism
Sequential Art
JACKSON MARKETING AGENCY
Social Media Strategist | 06/23 – Present
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Analyzed multi-platform social performance across major clients, identifying algorithm shifts early through data and guiding content and marketing strategy
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Generated 155M+ organic impressions across three brands in two years, increasing website traffic by an average of 390% per account
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Led client-facing meetings, collaborated with cross-functional teams, and built long-term client relationships through strategic recommendations and clear communication
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Developed platform-specific branded content to increase engagement and positive sentiment, while managing influencer collaborations to support major product launches and campaigns
WSPA 7-NEWS, WYCW
TV News Producer | 05/21 – 06/23
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Plan, write, and time scripts for 30-minute to 2-hour live newscasts while updating breaking news in real-time
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Collaborate with executive producers, directors, and reporters to make their visual ideas come to life through video
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Field produce consumer investigative stories pertaining to finance and technology
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Edit reporter scripts and mentor associates on writing
STISA TALENT AGENCY
TV & Film Actress | 07/16 – 08/22
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Act on professional television, commercial, and industrial sets
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Create, memorize, and film monologues for casting directors with a 24-hour-or-less turnaround
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Advise the agency in its decision-making process for signing new talent
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Lead script and performance critiques, while coaching talent for auditions and callbacks