SOCIAL MEDIA

There are two reasons every company needs a social media presence:

Build the brand.
Generate demand.

Social media is where loyalty forms, stories spread, and buying decisions begin. As consumers have become more digital, their expectations have risen—and brands have to rise with them. For every client I manage, I focus on both sides of the equation: building a brand people care about and driving the demand that moves business forward.

From strategy to production, I’ve worked on every part of social—planning, design, live events, and execution.

Click a logo to see the results behind each brand.

FEATURED POSTS

FEATURED CASE STUDIES

OUTSMARTING ALGORITHMIC CENSORSHIP

If there’s one thing I’m good at, it’s problem-solving… aka, ethically outsmarting the rules no one likes. I do it by staying on top of platform updates, analyzing performance data, and thinking like Meta’s AI robot. (Sorry if you’re reading this, Meta. No hard feelings.) Below are the problems we ran into and how my solutions increased performance. META HATES GUNS A Big Challenge: Meta’s strict moderation didn’t happen overnight; it escalated in the pandemic era as the plat

3 min read

ENGINEERED VIRALITY

FN America wanted to increase followers, and a product sweepstakes sounded great in theory—especially when your guns run $600–$5,000 each—but maximizing entries and awareness organically requires more than a landing page. You need to understand community psychology, algorithmic distribution, and have a good strategy. My strategy started with X. The Strategy Before launching the giveaway, I pitched the idea of posting a text-only tweet that said, “If this gets 10k retweets, we

2 min read

ADDITIONAL CASE STUDIES

IN PROGRESS