If there’s one thing I’m good at, it’s problem-solving… aka, ethically outsmarting the rules no one likes. I do it by staying on top of platform updates, analyzing performance data, and thinking like Meta’s AI robot. (Sorry if you’re reading this, Meta. No hard feelings.) Below are the problems we ran into and how my solutions increased performance. META HATES GUNS A Big Challenge: Meta’s strict moderation didn’t happen overnight; it escalated in the pandemic era as the plat

FN America wanted to increase followers, and a product sweepstakes sounded great in theory—especially when your guns run $600–$5,000 each—but maximizing entries and awareness organically requires more than a landing page. You need to understand community psychology, algorithmic distribution, and have a good strategy. My strategy started with X. The Strategy Before launching the giveaway, I pitched the idea of posting a text-only tweet that said, “If this gets 10k retweets, we